Advertising and Cookie Policy

Last Updated: March 14, 2026 • Effective Date: March 14, 2026

At Lottery Sambad Express, we are committed to being fully transparent about the advertisements displayed on our website and the cookies used during your visit. By using our website, you consent to the use of cookies and advertising technologies as described in this policy.

Part One: Advertising Policy

1. Why We Display Advertisements

Lottery Sambad Express is a free-to-use informational platform. To cover the costs of operating, maintaining, and improving our website — including hosting, development, content updates, and push notification infrastructure — we display advertisements from third-party networks. Advertising revenue is our sole source of income.

2. Our Advertising Partners

We currently work with Google AdSense, operated by Google LLC. Google AdSense serves advertisements based on page content, your geographic location, and your browsing interests (if personalised ads are enabled). Learn more at Google Privacy Policy.

We may integrate additional third-party advertising networks in the future to supplement or replace our current advertising arrangements. If and when we do, this policy will be updated accordingly.

3. Types of Advertisements

You may encounter display ads (banner ads), in-feed ads, anchor ads (fixed at top or bottom of screen), and interstitial ads (full-screen between page transitions with a visible close button). We make every effort to ensure ads do not severely interfere with your ability to access lottery results.

4. What We Do Not Advertise

While we cannot control every individual ad served by third-party networks, we actively work to prevent advertisements that promote illegal gambling or unlicensed betting, lottery prediction or "guaranteed winning" services, and adult, explicit, violent, or hateful content. If you encounter any inappropriate advertisement, please report it to us and we will take appropriate action.

5. Advertising Disclosure

We earn revenue when users view or interact with advertisements. Our editorial content is completely independent of advertising relationships. No advertiser influences our content. We are not affiliated with any advertiser whose ads appear on our website.

Part Two: Cookie Policy

6. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are used to make websites function efficiently, remember your preferences, analyse usage, and deliver relevant advertisements. Cookies can be session-based (deleted when you close your browser) or persistent (remain until manually deleted). They can be first-party (set by our website) or third-party (set by external services).

7. Cookies Used on Our Website

7.1 Essential Cookies

These cookies are necessary for our website to function properly. They store your language preference (English, Bengali, or Hindi), push notification subscription status, and Cloudflare security tokens (such as __cf_bm and cf_clearance) used to protect against malicious bots.

7.2 Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. Google Analytics cookies (such as _ga, _ga_*, and _gid) collect anonymised data about page views, session duration, traffic sources, geographic region, and device type. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

7.3 Advertising Cookies

Google AdSense cookies (such as __gads, __gpi, _gcl_au, IDE, NID, DSID) are used to serve and measure advertisements based on page content, your location, and your browsing interests. You can manage preferences at Google Ad Settings.

If we integrate additional advertising networks in the future, their cookies will be listed here when they are added.

7.4 Performance Cookies

Cloudflare CDN cookies optimise content delivery and reduce page load times. These cookies do not collect personal information.

8. Similar Technologies

In addition to cookies, web beacons (pixel tags), local storage, and JavaScript tags may be used by our analytics and advertising services to collect usage data and serve advertisements.

9. How to Manage Cookies

You can manage, block, or delete cookies through your browser settings:

Chrome: Settings → Privacy and Security → Cookies and Other Site Data.
Firefox: Settings → Privacy and Security → Enhanced Tracking Protection.
Safari: Settings → Safari → toggle Block All Cookies or Prevent Cross-Site Tracking.
Samsung Internet: Menu → Settings → Privacy and Security.
Edge: Settings → Cookies and Site Permissions → Manage and Delete Cookies.

Disabling cookies may affect website functionality — for example, your language preference may not be remembered.

10. Additional Opt-Out Options

Google Ad Settings: adssettings.google.com
NAI Opt-Out: optout.networkadvertising.org
DAA Opt-Out: optout.aboutads.info

11. Do Not Track (DNT)

Some browsers offer a "Do Not Track" feature. There is currently no universally accepted standard for how websites should respond to DNT signals. Our website does not alter its data collection practices in response to DNT. You can use the opt-out options described above to control tracking.

Part Three: General Provisions

12. Children

Our website is intended for users aged 18 and above. We do not knowingly serve personalised advertisements to children under 18.

13. Data Protection

For comprehensive details about data collection, storage, and your rights under Indian law, please refer to our Privacy Policy.

14. Changes to This Policy

We may update this policy from time to time. Changes will be reflected with an updated date at the top of this page.